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Join us to help lead a leading beverage brand across the ASEAN and South Pacific markets, as Senior Brand Manager for Sprite.
Does this sound like you?
- You’re a highly motivated and passionate marketer. You would love the opportunity to create winning marketing plans on one of our leading global brands ‘Sprite’ across more than 12 countries in the Asia Pacific region.
- You love finding solutions to meet the toughest consumer and business challenges, and are willing to roll up your sleeves because you’re a team player focused on making things happen.
- You are curious about how to deepen our relationship with consumers, proactively searching for inspiration inside and outside the company that will foster constant learning and experimentation.
- You can develop strong, well rationalized business cases by using a balance of sound analytics, intuition, stakeholder collaboration and inclusivity.
- This incredible opportunity awaits the right candidate to make their mark in the role of Senior Brand Manager Sprite. Reporting directly to the Group Marketing Director, you will play an important role in supporting the business agenda for the flavors portfolio.
What this job involves:
- Develop short- (1 year) and mid-term (2-3 years) business/brand plans identifying business objectives, strategies, key initiatives and performance measurements by using insights collected from situation assessment, marketplace information, etc. in order to support category and brand growth targets. You will then use your strong collaboration and inclusivity to lead and motivate your project teams to execute and deliver targets.
- Lead entire projects or a specific component/s of a larger global/regional project.
- Champion the understanding and adoption of our experience and ‘phygitally’ led marketing transformation on the Sprite brand. You will be responsible for identifying inspiration and best practice both within and outside the company on ideas that deepen consumer engagement and recruitment, and recommend how to apply this to regional plans.
- Lead new product development projects from end to end (concept development to commercialization)
- Develop programs, secure and effectively manage required budget in order to execute brand plan. Work with global teams, agencies and local country teams to ensure the scaling and implementation of global/regional direction into local execution, whilst still identifying local insights to drive local relevance.
Qualifications & requirements:
- 5-7 years of brand management/marketing experience.
- Innovation experience a plus (demonstrated ability to lead a concept from idea to shelf)
- Project and budget management experience
- Ability to simultaneously handle multiple, diverse topics and projects
- Strong financial acumen and business analytics
For more information, please apply!
Skills:
Leadership; Media Planning; Creative Development; Consumer Segmentation; Digital Media Strategy; Quantitative Research; Competitive Assessments; Marketing Strategies; SWOT Analysis; Brand Positioning; Social Media Strategies; Analytical Techniques; Problem Solving; Brand Architecture; Channel Management
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.
